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Tap into the Gift of Pickup and Impulse Buying this Holiday Season
Will this holiday season be the ‘most wonderful time of the year’? We explore how the pandemic is shaping holiday shopping habits.
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Five things for advertisers to think about for the Holiday season
As we move into the fourth quarter of 2020, parents and families are starting to think ahead to how to ‘do’ the Holiday season in an extraordinary year of pandemic and societal division.
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Quirk’s – The Marketing Research & Insight Excellence Awards
Ipsos is proud to be featured amongst the industry’s finest marketing research and insight firms as a finalist in the 2020 Excellence Awards by Quirk’s Media.
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Ipsos Update - October 2020
Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
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Ipsos Launches Question Library to Help Build Better Questionnaires
Ipsos combines the power of AI technology and 45 years’ experience in the field to fast-track smart and insightful questionnaire creation
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Despite pandemic, interest in battery electric vehicles growing in the U.S. and China
A new Auto Global Study reveals consumers are looking for added convenience, advanced technology and nice-looking electric vehicles.
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Reuters/Ipsos: President Trump diagnosed with COVID-19
Two-thirds believe Trump would not be sick if he had taken COVID-19 more seriously
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Americans split on if President Trump can handle his duties after testing positive for coronavirus
New ABC News/Ipsos poll finds views of Trump largely unchanged
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[WEBINAR] Affluent Americans 2020: Media Consumption, Purchase Intent & More
Affluent American households are the high-octane fuel that drives the U.S. economy, spending 2.5 times what their non-affluent counterparts do.
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[RECORDING] DIY Research 101
While we all aspire to build customer-first organizations, it’s becoming harder than ever to make fast, people-centered decisions that you can trust.