Sweeping support in Wisconsin for COVID-19 relief payments to farmers

Spectrum News/Ipsos poll finds nearly four in five support safety net programs to help farmers stay in business

The author(s)

  • Mallory Newall Vice President, US, Public Affairs
  • Sara Machi Research Analyst, Public Affairs
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Washington, DC, October 21, 2020 –  A new Spectrum News/Ipsos polls conducted in Wisconsin explores gubernatorial approval, sentiments toward COVID-19, voting behavior, and more. 

Detailed Findings

Wisconsinites are deeply supportive of agricultural subsidies and programs to help struggling farmers.

  • Roughly eight in ten support direct aid payments to Wisconsin farmers that have suffered economic losses as a result of the COVID-19 pandemic (82%) and safety net programs to help farms stay in business (79%). Over half (52%) support a government-regulated minimum price of raw milk that is purchased from Wisconsin dairy farmers.
  • Both direct aid payments and safety net programs for farmers are supported across the board, regardless of partisanship, gender, area type, age, or education status.
  • A plurality of Wisconsin residents feel climate change has had a negative impact on agriculture (43%).

Most approve of the job Gov. Tony Evers is doing, though one-third support recall efforts against him. This is almost exclusively driven by partisan opponents.

  • Fifty-two percent approve of the job Evers is doing in office. By area, his approval rating is highest in the Madison area (60%). The same number, 52%, also approves of the job he’s doing on COVID-19.
  • Wisconsinites are evenly split when it comes to perceptions of Evers on protests and social unrest: 43% approve, 45% disapprove.
  • One-third support the effort to recall Evers from office (50% oppose). Nearly two-thirds of Republicans (62%) support this effort, compared to 13% of Democrats and 26% of Independents.

Views around racial justice are complex and divided by partisan lines. Overall, people are skeptical the related protests will bring about positive change.

  • A majority, 57%, agree that racism is a significant problem in Wisconsin; same with police using excessive force against Black Americans (55%). However, just one in three (35%) believe the recent protests will bring about positive change, compared to 49% who disagree. Most are also opposed to reducing their local police department’s budget (57% ).
  • Fifty-one percent support the Black Lives Matter movement, but there is a nearly 60 percentage point difference between Democrats and Republicans (80% vs. 23%, respectively). There are similar wide gulfs between Democrats and Republicans on other attitudes toward race.
  • Sixty percent believe Wisconsin sports teams should come out of the locker room for the national anthem, and 40% support sports teams from the state boycotting games.

About the Study   

These are some of the findings of an Ipsos poll conducted between October 7-15, 2020, on behalf of Spectrum News. For this survey, a sample of 1,000 adults age 18+ from Wisconsin was interviewed online in English.

The sample for this study was randomly drawn from Ipsos’ online panel (see link below for more info on “Access Panels and Recruitment”), partner online panel sources, and “river” sampling (see link below for more info on the Ipsos “Ampario Overview” sample method) and does not rely on a population frame in the traditional sense. Ipsos uses fixed sample targets, unique to each study, in drawing a sample. After a sample has been obtained from the Ipsos panel, Ipsos calibrates respondent characteristics to be representative of the population of Wisconsin using standard procedures such as raking-ratio adjustments. The source of these population targets is U.S. Census 2019 American Community Survey data. The sample drawn for this study reflects fixed sample targets on demographics. Posthoc weights were made to the population characteristics on gender, age, race/ethnicity, and education.

Statistical margins of error are not applicable to online non-probability polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Where figures do not sum to 100, this is due to the effects of rounding. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 3.5 percentage points for all respondents. Ipsos calculates a design effect (DEFF) for each study based on the variation of the weights, following the formula of Kish (1965). This study had a credibility interval adjusted for design effect of the following (n=1,000, DEFF=1.5, adjusted Confidence Interval=+/-5.0 percentage points).

For more information on this news release, please contact: 

Chris Jackson 
Senior Vice President, US   
Public Affairs   
+1 202 420-2025   
[email protected]     

Mallory Newall 
Director, US   
Public Affairs   
+1 202 420-2014   
[email protected]     

Kate Silverstein 
Media Relations Specialist, US   
Public Affairs   
+1 718 755-8829
[email protected] 

About Ipsos   

Ipsos is the world’s third largest market research company, present in 90 markets and employing more than 18,000 people.   

Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. We serve more than 5000 clients across the world with 75 business solutions.   

Founded in France in 1975, Ipsos is listed on the Euronext Paris since July 1st, 1999. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).    ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP www.ipsos.com          



The author(s)

  • Mallory Newall Vice President, US, Public Affairs
  • Sara Machi Research Analyst, Public Affairs