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Majority say credit card rewards are very important, and drive their card usage
New GigaPoints/Ipsos poll finds that credit card rewards/points play a major role in deciding to go with a particular credit card company for many Americans
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U.S. consumer sentiment rallies
Purchasing confidence rebounds as federal coronavirus relief plan materializes
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Ipsos Update - January 2021
Our first research round-up of the year reflects back on 2020, and looks forward at the year ahead. Featured topics include vaccines, behaviour change, food trends and look at the local story in a selection of countries.
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U.S. consumer sentiment holds steady
Four in ten Americans believe their financial status will improve as the vaccine is administered
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Cookies and milk are seen as a classic holiday duo by more than four in five Americans
New fairlife/Ipsos Poll finds that when eating cookies, most prefer to pair with a rich and creamy glass of milk over any other beverage
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Why don't people vote?
Medill/NPR/Ipsos poll reveals that nonvoters are more likely to cite disconnect from politics, rather than barriers to submitting a ballot
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Americans prioritize frontline workers for coronavirus vaccine
New ABC News/Ipsos survey finds many Americans believe elected officials and athletes should be towards the back of the line
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U.S. consumer sentiment rally reverses past week’s loss
All indices still remain lower than they were in the week before the election
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U.S. consumer sentiment stagnant or falling
With no stimulus plan in sight, national outlook is gloomy reveals Ipsos-Forbes Advisor Consumer Confidence Tracker
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Broad, bipartisan support for state-mandated public mask usage
Newsy/Ipsos poll: Nearly half in favor of national shutdown, while majority prefer states to enact COVID-19 restrictions