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Are the 2022 midterms a done deal?
All signs point to the GOP gaining the majority of both House and Senate.
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COVID’s Worrying Impact on Americans’ Relationship with Food & Body Image
New Ipsos research reveals pervasiveness of disordered eating and complex self-image issues, much of which has been fueled by increased digitization.
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The Inside Track: 2022 Midterm Elections February Highlights
Key highlights from February’s Inside Track webinar, a briefing from the Ipsos political polling team on data and trends shaping American politics and the upcoming midterm elections.
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How news consumption impacts views of the pandemic
Where Americans primarily source their news holds surprising implications for how they perceive COVID.
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Keeping inclusion at the heart of qual for best-in-class research
How can you use qualitative research to ensure intersectional storytelling? Revisit our on demand webinar now.
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[WEBINAR] Building a Stronger Foundation with Behavioral Science Blueprinting
We are pleased to introduce Behavioral Blueprinting – a new-to-industry approach
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Topic Modeling: A new approach to spotting consumer insights
Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with.
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Attitudes of the Affluent Towards Wealth and the Ultra-Rich
Read on to discover how and why the issue of fairness is key to Affluent attitudes.
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Ipsos collaborates with Temple University on Face Mask Research
The collaboration will generate industry-relevant insights about attention, emotion, memory and desirability for marketing, advertising, financial decision making and more.
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Advance or Retreat: Will Affluent Americans be Bullish in 2022?
Revisit our on demand webinar to hear the latest research on Affluents’ expectations for the new year, and what it means for marketers.