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Brands in the context of a changing America
Five charts on the shifting values of American society, where that leaves brands, and what Tom Hanks can teach us here
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Here’s what makes somewhere the best place to live
Americans want to live in places that are affordable, safe, have a good climate, and offer us the ability to take care of ourselves and our households, according to the Ipsos Consumer Tracker.
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Americans' personal outlook is pretty positive
Americans who are retired feel pretty good about their personal outlook, and those with jobs aren't far behind, according to new data from the Ipsos Consumer Tracker.
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Ipsos Announces Four Promotions to Enhance Client Focus
Four leaders from across Ipsos — Lisa Gudding, Jessica Gates, Wendy Wallner, and Mike Bellmont — receive promotions for senior leadership roles
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Is Buy Now, Pay Later here to stay? Here’s what the data says
According to the latest wave of the Ipsos Consumer Tracker, half of Americans have “purchased an item and paid for it in installments" — but who's carrying a balance, and who wants to spend with BNPL again?
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College Student Views On Free Expression And Campus Speech 2024
A Knight Foundation-Ipsos study from the Knight Free Expression Research Series
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Americans trust those who have served in the U.S. military and law enforcement to be best elected officials
New Ipsos poll conducted on behalf of With Honor Action also finds that Americans view honesty as the most appealing attribute for elected officials
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Nearly two in five Americans turn to AI for financial management advice
But around two-thirds acknowledge AI limitations, agreeing that it is incapable of factoring human emotion into the financial equation
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Most Democrats are very enthusiastic about Kamala Harris as the Democratic nominee
New ABC News/Ipsos poll finds an increased interest in voting among Democrats after Biden stepped out of the race and endorsed Harris
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Where Harris improves on Biden
Below are five charts on how the presidential race has changed since Harris took over as the likely Democratic presidential candidate