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U.S. Public Perspectives: Economy and Personal Finances

April 2014

Connecting With Hispanic Millennials

by Julio Franco & Erin O'Donnell

Keeping An Eye On TV

by Gavin Bridge

New Tool from Ipsos SMX Increases Mobile Engagement

Mobile Web App Optimizes Online Community Experience Through Responsive Design

Ipsos Global @dvisory: The Economic Pulse of the World (April 2014)

Citizens in 25 Countries Assess the Current State of their Country's Economy for a Total Global Perspective

Behavioral Economics and Our Brain's Predisposition Towards the Negative

Traditional economic theory posits that people are rational and seek to maximize benefits when making choices.

Most (86%) Global TV Watchers Use "Live TV" but Other Modes Increasingly Popular: Computers (27%), Streaming from Internet to TV (16%), Recording Device (16%) and Mobile (11%)

Gaming with Millennials Fact Sheet

The Gaming with Millennials Fact Sheet features recent data on North American young adults aged 18-34 as it relates to technology usage, social networking, and gaming behaviors and attitudes.

Ipsos Selects Realeyes to Provide Facial Coding Emotional Response Metrics for Deeper Insights into Consumer Emotions

The High Price of Customer Satisfaction

Most managers believe that customer satisfaction is linked to higher business performance. As a result, "satisfaction guaranteed or your money back" has become the standard promise for businesses around the world.