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Less than Half of Americans Treat New Conditions with Prescription

Almost as many buy nothing in the year after a new diagnosis, according to Ipsos-Insight PharmTrends

Ipsos Ideas: Vioxx Recall Hurt American's Confidence In FDA, Not Prescription Drugs

Consumers Understand Trade-Offs Between Drug Benefit And Risks, According To Ipsos survey

Using the Opportunity Score to Choose Winning Concepts

Living Longer, Living Stronger

The Health Challenge of an Aging Population

Dr. Jekyll and Mr. Hyde: Pharmaceutical Companies Contend with Drug Benefit and Risk Communications

Package Testing is Essential...

But Does It Tell You What You Really Need to Know?

Package Testing is Essential...

But Does It Tell You What You
Really Need to Know?

CEM

A New Acronym, A New Orientation, and New Opportunities

Sunday Circulars: Good Reading Or Yesterday's News?

Large Segment Of Americans Rely On Circulars, Ipsos-Insight Study Shows

Consumers Flirting With HDTV, But Keeping A Safe Distance, Ipsos-Insight Study Reveals

Most Say HDTV Still Too Expensive