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Dr. Jekyll and Mr. Hyde: Pharmaceutical Companies Contend with Drug Benefit and Risk Communications

Package Testing is Essential...

But Does It Tell You What You Really Need to Know?

Package Testing is Essential...

But Does It Tell You What You
Really Need to Know?

CEM

A New Acronym, A New Orientation, and New Opportunities

Sunday Circulars: Good Reading Or Yesterday's News?

Large Segment Of Americans Rely On Circulars, Ipsos-Insight Study Shows

Consumers Flirting With HDTV, But Keeping A Safe Distance, Ipsos-Insight Study Reveals

Most Say HDTV Still Too Expensive

Despite Healthy Interest In Consumer Electronics, Sales Likely To Be Flat This Holiday Season

Consumer Interest In Small And Big Ticket Items Down From 2003

Consumer Packaged Goods Expert Joins Ipsos Leadership Team

John Carter Joins Ipsos-Insight, Consumer Products Division

The Long Road Ahead For DTC Advertising

Stagnant Levels Of Doctor Contact Rates Continue And May Take A Turn For The Worse Following Vioxx Withdrawal, Says The Latest Update From Ipsos PharmTrends174

The Price Is Right

Comprehensive Pricing Strategy Suite Price Evolution Launched By Leading Market Researcher, Ipsos-Insight