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Corporate Researchers Conference 2023
Don’t miss out – join Ipsos at the Insights Association’s Corporate Researchers Conference in Chicago.
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[WEBINAR] Black Business Month: Innovation, Inclusion & Insights
In honor of Black Business Month, join us for a dynamic roundtable discussion focused on best practices and emerging opportunities for women and minority owned businesses.
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Ipsos Update – August 2023
Climate change, inequality, artificial intelligence… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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How AI can reduce the friction in work and life
AI assistants may not solve every problem — but by reducing the friction of everyday tasks, they could transform work and life, says Salesforce’s Peter Schwartz.
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Why ethics should be at the center of new AI tech
Whether they’re building AI chatbots or experimental interfaces for people with neurological disorders, brands need to keep ethical considerations at the center of their work. Taryn Southern, chief storytelling officer for Blackrock Neurotech, explains how.
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Future Jobs to Be Done – Intelligence
Whether people adopt AI tools will depend on whether they solve people’s problems. Trevor Sudano, a trends and foresight lead at Ipsos Strategy3, imagines one potential job for AI to solve for people.
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AI’s future will hinge on the tension between wonder and worry
Is AI coming for our jobs or making them easier? The answer will depend on how brands, businesses and policymakers balance wonder and worry, says Ipsos’ Matt Carmichael.
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Creating better AI-driven user experiences through transparency
Brands and businesses are rushing to bring AI-powered capabilities to market. But if they want to maintain peoples’ loyalty and engagement, they need to maintain transparency, says Ipsos’ Pip Mothersill.
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What it will take to help people trust AI for democracy
In a post-deepfake world, it can be hard to believe what you see. But AI tools also have the potential to shore up trust in institutions, says Ginny Badanes, senior director of the Democracy Forward initiative at Microsoft.
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How we can build needed trust in AI through equity
An AI-powered future will be powered by trust. In order to earn it, companies and platforms will need to reduce bias in AI by having diverse voices at the table, says Annie Hardy, a futurist for Cisco Systems.