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Global Happiness Report
Majority of Global Citizens (75%) are Happy Despite Gloomy Economic Sentiments
`Very Happy' Cohort (20%) Down Two Points Since December 2012 -
Ipsos Global @dvisory: The Economic Pulse of the World (January 2014)
Citizens in 24 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
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Why Use Norms in Advertising Research?
Your marketing department spends a lot time, resources and money building a marketing strategy, developing advertising creative, and buying media to reach your target consumers. You conduct research during the creative development phase to test your ad in order to understand its potential and you track the ad once it's in market to quantify the impact on your business.
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Case Studies For Innovation In The Financial Services Sector
At Ipsos, we are focused on the innovation of our Financial Services clients.
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2014: Anticipation for a New Year
Three in Four (76%) Global Respondents Optimistic
2014 Will Be a Better Year than 2013 While Only
Half (53%) Expect Global Economy to Be Stronger
On the Personal Side, A Strong Majority (77%) Expect to
Make Personal Resolutions for 2014 While Half (53%)
Admit 2013 Was a Bad Year for Them and Their Families -
Countdown to a "Social" New Year's Eve
Two in Three (67%) Likely to Express Greetings Over Social Networks Like Facebook or Twitter
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Ipsos Global @dvisory: The Economic Pulse of the World (December 2013)
Citizens in 24 Countries Assess the Current State of their Country's Economy for a Total Global Perspective