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The Perils of Equating System 1 with Emotion and Irrationality
Planet Research has been abuzz with talk of consumer irrationality, tales of the rule of one system and the ills of the research industry. Clarity around behavioral science insights and their implications is essential for market and social research practitioners and all those interested in influencing choice and behavior. But what does the research actually show?
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Ipsos Launches Overnight Concept Testing with Optimization
Ipsos InnoQuest Expands Overnight Offer with Dual Concept Testing & Optimization Solution
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We know where your customers are... and we’d like to ask them a few questions!
Geolocation will play an important role in customer experience management
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Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): May 2015 ASIAME
New York, NY — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Australia, China, India, Israel, Japan, Saudi Arabia, and South Korea.
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Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI): May 2015 EUROPEAST
New York, NY — The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Belgium, France, Germany, Great Britain, Hungary, Italy, Poland, Russia, South Africa, Spain, Sweden, and Turkey.