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Early Bird Gets the Worm: Only a Minority of Global Respondents (37%) Would Rather Wait for Something to Catch On Before Trying It

For Two Thirds of Consumers, the State of the Economy Is Impacting Their Holiday Shopping Plans; Many Motivated to Seek Out Bargains and Coupons This Holiday Season

Many Set a Budget for their Holiday Gift Shopping

Make Global Product Testing Local

Innovate In The Real World

Ipsos Global @dvisory: The Economic Pulse of the World (October 2013)

Citizens in 24 Countries Assess the Current State of their Country's Economy for a Total Global Perspective

You Get What You Pay For: Nearly Half (45%) of Global Citizens Will Switch Brands For One Believed to be Higher Quality, Even if Price is Higher

Rushin' To The Finish For The 2014 Winter Games

Thoughts and ideas from Ipsos Public Affairs to stimulate your understanding of public opinion and consumer attitudes

Ipsos Loyalty Raises Innovation Bar with New Technology Team Leader

Technology Expert Trish Dorsey Joins Ipsos' Loyalty Research and Consulting Team

Time is Money: Majority (84%) in 25 Countries Would Rather Search for a Good Deal than Pay More for a Quick Purchase

Four in Ten (42%) of Those in 24 Countries Say Social Media is Important to Them: Half (50%) of Those Under the Age of 35

Men, Women, and Media: United by Media, Divided By Content

When we explore gender and media, we find that men and women show comparable (and enthusiastic) media consumption patterns across platforms, but differ more strongly in content preferences.