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New Tool from Ipsos SMX Increases Mobile Engagement
Mobile Web App Optimizes Online Community Experience Through Responsive Design
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Ipsos Global @dvisory: The Economic Pulse of the World (April 2014)
Citizens in 25 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
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Behavioral Economics and Our Brain's Predisposition Towards the Negative
Traditional economic theory posits that people are rational and seek to maximize benefits when making choices.
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Gaming with Millennials Fact Sheet
The Gaming with Millennials Fact Sheet features recent data on North American young adults aged 18-34 as it relates to technology usage, social networking, and gaming behaviors and attitudes.
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The High Price of Customer Satisfaction
Most managers believe that customer satisfaction is linked to higher business performance. As a result, "satisfaction guaranteed or your money back" has become the standard promise for businesses around the world.
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Ipsos Loyalty Experts Challenge Status Quo in Customer Satisfaction
Timothy Keiningham and Alexander Buoye Published in MIT Sloan Management Review
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Ipsos Launches Insight Accelerator to Expedite Innovation Process
Latest Offer from Ipsos InnoQuest Creates and Tests Insights and Ideas Consecutively in Just Two Days