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Ipsos/Reuters Poll (February 12): Core Political Approval

Ipsos Loyalty Names Leader for New Customer Experience Practice

John Carroll III to Leverage Latest Enterprise Management Technologies to Drive Client Business Strategies and Success

Path to Purchase

Understand the dynamics involved along people’s journey, in order to optimize brand’s touchpoints strategy: what media for what function and when.

The Wallet Allocation Rule: Winning the Battle for Share is Now Available at Bookstores and Online Retailers Everywhere

A Little Over 50% of Oncologists in the U.S. Support Key Consolidated Payments for Cancer Care Management Proposed By the ASCO Payment Reform

New Ipsos Healthcare Survey Reveals Oncologist Perceptions of Payment Models for Cancer Care, Including the ASCO Payment Reform

Ipsos/Reuters Poll: Drones

Ipsos/Reuters Poll (February 5): Core Political Approval

Ipsos/RBC Consumer Outlook Index: February 2015

Today's Mid-Life Crisis Car Almost as Likely to be an SUV or a Sedan as a Sports Car - Make it Black... or Silver, or Blue, or Red!

Forward Passing Passions

MediaPost blog published January 30 — As marketers focus increasing attention on the growing economic clout of Millennials, an in-depth understanding of the family dynamics in Millennial-led households is critically important.