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Ipsos Innovates 2026
Here are just some of the many innovations launched in 2026 & why Ipsos is ranked by GRIT as the No. 1 Most Innovative Insights & Analytics Company in the World!
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AI has a PR problem with Americans
Only 38% of Americans say the coverage of AI they see in the news is mostly favorable, down from 44% a year ago, according to new data from the Ipsos Consumer Tracker.
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Women do not want male robots
Men are seven times more likely (20%) than the women (just 3%) to want a male robot, according to new data from the Ipsos Consumer Tracker.
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We are more satisfied with our commutes this year
There's been a a 15-point jump in the number of Americans who say they are satisfied with their commutes, according to new data from the Ipsos Consumer Tracker.
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Americans want banks to do more to prevent scams
Nearly all Americans (96%) think there are steps banks should be taking to help prevent scams and protect customers, according to new data from the Ipsos Consumer Tracker.
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President Trump Approval Rating
Data from the June Reuters/Ipsos Core Political conducted June 18-22 reveals that Americans continue to identify the economy as the nation's most pressing concern, followed by threats to democratic values and corruption.
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Cultural Intelligence: Key insights, data and solutions
Here’s a selection of Ipsos' latest and greatest insights and data on cultural intelligence and related issues for business leaders, policymakers, advertisers, and insights professionals.
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Brand America 250
Americans are ready to unite around homegrown businesses — if they can meet the moment
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Ipsos Pride Report 2026
Our 2026 edition of the Ipsos LGBT+ Pride report shows attitudes stabilising across 26 countries on several key measures, including trans athletes and LGBT media representation.
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CPG Growth Series: The power of connection in driving CPG innovation growth
You need to innovate for the consumer’s reality — not how you may have traditionally defined the category. Here's how.