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Generative AI use is getting more mainstream in America
More people are using AI tools, and the number of those using them often is on the upswing, according to new data from the Ipsos Consumer Tracker
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Half of Americans report using AI services, with information and productivity leading use cases
New Epoch AI/Ipsos poll reveals high AI engagement, diverse use cases, and emerging workplace integration
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[WEBINAR] Ipsos Global Influentials: Turning Influence into Demand
Join us for our next Ipsos Global Influentials webinar to hear more about a new segmentation model that explains how today’s Influential consumers differ in their attitudes, risk appetite and investment patterns, and outlines how brands can engage each group more effectively.
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What Americans agree on about AI
Below are five charts on where Americans stand on AI, where they agree, where partisan rifts could emerge, and why AI populism could be on the horizon
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TikTok as an engine of entertainment consumption and conversion
New research conducted by TikTok in collaboration with Ipsos explores how social and video platforms drive real-world conversion and long-term IP value.
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April 2026 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Declines Sharply As All Four Sub-Indices Fall
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Sports: Public Opinion & Polling
The latest polls and analysis on sports and sports betting in the U.S. and around the world.
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Small business sentiment declines as concerns about inflation rise
The quarterly Ipsos/U.S. Chamber of Commerce Small Business Index in Q1 2026 is down slightly from Q4 2025
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AAPOR Conference 2026
Please join Ipsos experts who will be presenting the following papers at the conference.
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ARF: How to Win an ARF David Ogilvy Award
Join us to hear from the Awards Jury on how to improve your technique in crafting an ARF David Ogilvy Award application.