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Americans are here for healthy food additives
Sizeable majorities of Americans are interested in supplements in just about every category, according to new data from the Ipsos Consumer Tracker.
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Fewer Americans want brands to remain neutral
Since last year, more Americans want brands to take a stand on political issues, according to new data from the Ipsos Consumer Tracker.
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American Association for the Advancement of Science: Attitudes Toward AI
Ipsos joins a panel discussion at the American Association for the Advancement of Science annual meeting sharing insights into how the public is grappling with this emerging technology and its role in society, elevating key trends in public trust and confidence.
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Connect with real people for agile, authentic insight discovery
Ipsos RealTalk Community Essentials offers a ready-to-use engaged audience eager to tell their stories, share in-context insights, and co-create in real-time video diaries, discussions, surveys and more. Available in 20+ countries for local or multi-country insight.
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Majority say U.S. performance at the Olympics makes them feel proud to be American
Figure skating tops the list of viewers’ favorite events
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2026 Ipsos Super Bowl Post-Game Show: Ads Edition!
Join our live show to see which brands were able to meet their business objectives and set the creative gold standard for the year ahead.
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These are the 10 best Super Bowl ads of 2026
Hard data from Ipsos reveals the most powerful ads of Super Bowl LX, and why they succeeded with different audiences
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Unlock your Brand’s Online Potential and Make Every Interaction Count
Ipsos Launches UX Brand Impact Audit to Quantify the Direct Link Between Digital UX and Market Share.
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The Best Ads of Super Bowl 2026
Ipsos’ analysis of the strategies set to dominate the 2026 creative season
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WIRe: Humanizing Research with AI
Ipsos’ Jacquie Matthews joins an expert panel sharing practical insights on scaling empathy, turning data into compelling stories, and staying in tune with rapidly evolving audiences.