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The Long Road Ahead For DTC Advertising

Stagnant Levels Of Doctor Contact Rates Continue And May Take A Turn For The Worse Following Vioxx Withdrawal, Says The Latest Update From Ipsos PharmTrends174

The Price Is Right

Comprehensive Pricing Strategy Suite Price Evolution Launched By Leading Market Researcher, Ipsos-Insight

Diet, Exercise, And Nutrition Fads And Facts

Ipsos-Insight Launches Ipsos DietTrends To Track Purchases Of Diet-Related Products and Services

Brands Without Borders: Understanding Brand Extension

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Brands Without Borders: Understanding Brand Extension

Consumers Bypass the Vet for Pet Meds

Medication and wellness products for companion pets purchased from alternative channels, including the Internet, according to latest Ipsos PetTrends research

Ipsos Fastest Growing Market Research Company In The U.S. Once More

Ipsos' Earns Inside Research's Top Ranking For Third Consecutive Year

AP/Ipsos Poll: Younger Americans Less Likely To Buy Products Made In This Country

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Pharmaceuticals and the Battle for Public Opinion

Power Prospecting

A Critical Step in the Innovation Process