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How what you wear reveals your true identity
How do we express our identities? According to the Ipsos Future of Identity survey, fashion and appearance fall below foundational factors such as how we treat others. Hollywood costume designer and stylist Leesa Evans hopes for a future where we will use fashion to feel confident and authentic.
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Many Americans think TV shows about politics accurately reflect real life
West Wing is seen as the most realistic TV show, while VEEP is seen as the least realistic by the public.
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Snapshot of America at the two-year pandemic mark
Findings from 63 waves of Axios/Ipsos tracking on the COVID pandemic in the United States.
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ARF: AUDIENCExSCIENCE 2022
COVID and the accompanying recession has only added to the disruption to audience analytics. Consumer behaviors have been in a constant state of flux, leaving marketers uncertain about how to deal with their attribution models.
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What the Future: Aging
Listen in as we discuss how brands can help us live our best lives now, and in the future as this segment increases in size.
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America in Flux: Moving Forward in a Changed World
Revisit our recorded webinar to gain an understanding of the American COVID experience, where people are today, and how your brand can connect with and help them move forward.
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[WEBINAR] Show Me the Money: Affluent Fans & the Economics of Sports
With sports playing a major role in Affluents’ entertainment and leisure time, understanding their fandom and their level of engagement is crucial when marketing to them.
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Concern about Ukraine is high and spilling over from security to the economy
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.
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Building a Stronger Foundation with Behavioral Science Blueprinting
Revisit our recorded webinar to learn how Ipsos is developing blueprints that show not only what consumers will do, but why they do it, and what they might do next, thus improving your innovation and communication strategies.