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Many Parents Likely to Have Already Started their Back to School Shopping

Clothing, School Supplies and Shoes Tend to Account for Most of Their Back to School Budgets

Ipsos/RBC Consumer Outlook Index: August 2012

How Do You Really Leverage Social Media - Top 10 Tips

Social Media - it's here to stay!

Kimberly-Clark Corporation to Become Duke-Ipsos Board Member

Duke-Ipsos Research Center Announces Kimberly-Clark to Join as the Eighth Board Member

Healthcare Dynamics Model

Sales of a major brand for a leading Pharmaceutical company had stalled.

Research Tool Builds Better Value for Advertising and Branding

Ipsos ASI Strives for Better Results with Updated Brand Value Creator (BVC)

Ipsos Public Affairs Named CAHPS174 In-Center Hemodialysis (ICH) Preferred Vendor

Ipsos/RBC Consumer Outlook Index: July 2012

Better Measurement for Stronger Brands

"Not everything that can be counted counts, and not everything that counts can be counted." – Albert Einstein

More than 1 in 4 Americans Pay for Vacation Using Credit

A Third of Adults Plan to Spend at least $1,000 per Family Member this Year