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Paradise Lost: Increasing Pessimism among Middle Class White Americans
Washington, D.C. — Over the last 20 years, White Americans have become increasingly less likely to believe that they are materially better off than their parents. This notion is of course a fundamental tenet of the American Dream.
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Ipsos Appoints New Leader of Millennials, Kids & Family Center of Excellence
Janet Oak Brings More Than 15 Years of Experience in Research and Brand Strategy
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64% of Americans Today Think it is Sometimes Justified to Lie, Compared to 42% in 2006
One in Five Men Indicate Lying to a Spouse or Partner About an Affair is Sometimes or Often
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Bedtime Battles: Across Seven Countries, Six in Ten Parents Are Dealing with their Kids' Creative Stall Tactics at Bedtime
However, Majorities Admit that Having Short, 5-Minute TV Episodes Would Make Their Bedtime Battles More Manageable
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Despite Prevalence of Social Media, Many Adults Ages 20 - 35 Are Not Logging In
Snapchat, Pinterest Least Widely Used
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Are You "Happy" the Kids are Back at School?
This month we asked parents what song comes to mine as their children go back to school... and it appears a lot are "Happy" to see the kids return to the classroom.
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The Most Important Stop on Mom's Purchase Journey
When it comes to making purchases for the kids in the family, parents across the board resoundingly named their child as the key purchase driver, with virtually all parents indicating their child is the essential source of information in the decision-making process.