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The Future of Forecasting is Here
Ipsos Marketing Launches Groundbreaking Forecasting System that Measures CPG Market Potential throughout the Innovation Process
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US Consumer Travel Intentions
Leisure travel shows tepid growth while business travelers are more likely to run hot or
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And The Debate Deficit over Federal Budget Deficit
Americans Don't See Federal Budget Deficit as Top Concern or Priority for Political Leaders
But Ranked Concerns and Priorities by Republicans and Democrats Explain Emphasis of Political Foes on US Agenda -
Concern about Contracting the Swine Flu Has Become Widespread
Two Thirds of Americans Surveyed Give Good Marks to the Obama Administration on Dealing with the Issue
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Presidential and Congressional Approval Ratings Slip as Americans Still See No Improvement in Economic Outlook
Americans Tend to Be Wary of General Healthcare Reforms, Yet Majorities Support Specific Proposals
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The US/China Syndrome:
Largest Percentage of Americans Choose China (34%) over Others as Most Important Bilateral Relationship United States Should Have
But Majority (56%) View China as Adversary not Ally (33%) -
Price and Reliability are the Top Factors Women Consider When Choosing a Car
Space and Seating Capacity Is More Likely to Be Important to Younger Women and Moms
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Changes in Employment Are the Life Events Most Likely to Prompt Women to Purchase a New Car
Family Changes, Such as Having a Baby, Are Also Likely to Motivate a New Car Purchase