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New Research Collaboration Helps Marketers to Better Understand, Target and Reach America's Affluent
Ipsos and mTAB Collaborate for Deeper Insights and Greater Impact on America's Affluent
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Why Use Norms in Advertising Research?
Your marketing department spends a lot time, resources and money building a marketing strategy, developing advertising creative, and buying media to reach your target consumers. You conduct research during the creative development phase to test your ad in order to understand its potential and you track the ad once it's in market to quantify the impact on your business.
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Ipsos Healthcare Implements a Significant Expansion Plan Across its North America Business
Four Top Level Healthcare Research Experts Join Ipsos' U.S. Health Practice
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From Discussion to Insight: Best Practices in Building Successful Online Communities
Let's start with a nice big statistic: 83% of consumers say "I would pay more for a product or service from a company that puts me first."
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Ipsos Loyalty Raises Innovation Bar with New Technology Team Leader
Technology Expert Trish Dorsey Joins Ipsos' Loyalty Research and Consulting Team
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Finding Hidden Winners First: How to Identify Great Ideas before Your Competitors
Innovation Research Advice for Marketers of Financial Services, Durables, Technology, Health and Other Services
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Ipsos and Kraft Enhance, Integrate and Excel at 2013 MRIA Research Awards Gala
Canadian Research Industry Recognizes Research Excellence for Improved Brand Performance
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Ipsos Clients Excel on the Podium at ARF 2013 David Ogilvy Awards
P&G’s ‘Moms’ Campaign Garners Olympic-sized Win, as Clorox, Kraft, and ConAgra Score Points at Annual Advertising Research Awards