It's Time to Rethink Research: A Breakfast Seminar To Inform Your 2015 Research Strategies
Research on Research:The Marketing Research Industry Today
Michael Rodenburgh, Ipsos West Executive Vice President
Currently in field, Ipsos is surveying the marketing research community to better understand challenges, preferences, needs, and budgets. During this presentation, Mike will reveal the results of this first-ever study to help our community identify immediate action items for service improvement and long term opportunities for growth in our profession. If you're a researcher, or work with research, you won't want to miss this presentation.
Research on Research: Mobile Best Practices
Nancy Brigham, Ipsos IIS Senior Vice President
Mobile research is the future, yet many marketers still have questions on how to best leverage this methodology. Hear insights from Ipsos' research-on-research program on mobile respondents, including maximum interview length, differences vs traditional online respondents in attitudes, behaviours and demographics. During this presentation, Nancy will also discuss:
- The "device-agnostic" approach to survey respondents and what Ipsos is doing today in the mobile space to ensure that surveys and samples remain representative and feasible tomorrow.
- Given increases in smartphone penetration, truly understand why laying the groundwork today to include mobile respondents in a study is critical to your business success.
- Why and how questionnaires will need to be adapted to be ready for mobile respondents, and what Ipsos is providing to clients in the responsive survey design area without meaningful impact on data.
- Top 10 tips for making surveys mobile-ready.
Let's Get Digital: Helping you optimize your digital ROI
Paula Pereira, Ipsos ASI Associate Vice President
In today's new realities of paid, owned and earned media, marketers have to think differently about the role that digital plays in their media plan. And while digital may provide unprecedented ability to target consumers, many campaigns fail to realize their full potential by not breaking through the online clutter or generating the intended brand impact because they fail to engage online. Having tested and tracked thousands of digital campaigns, Ipsos ASI understands the important role that creative plays in digital ad performance. During this presentation, Paula will share our latest learnings on how to connect more effectively with Canadians, helping marketers and agencies develop winning digital creative and get better return on their digital spend.
