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How ads went for gold at the 2024 Summer Games
How effective were this year’s Summer Games ads? Using Creative|Spark AI, Ipsos’ AI-powered ad assessment tool, we tested 31 ads across multiple different categories. Here’s what we learned.
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Rare Diseases: A Diagnostic Odyssey
Unravelling the Complexities of Rare Diseases: A Market Research Perspective
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Securing the border is seen as the top immigration priority
New Scripps News/Ipsos poll also finds that a majority support both a path to citizenship for dreamers and mass deportation, underscoring the deep partisan divides on how to best handle the issue
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Half of Americans never think they'll get COVID again
Half of Americans (49%) believe they'll never get COVID again, according to new polling from the Ipsos Consumer Tracker
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United In Individuality: Insights to Activate
Americans are overwhelmed. But then again, so are most global citizens, including a majority in 44 out of 50 markets around the world.
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New report from Ipsos ranks winners in the Retail Petroleum and Convenience Store sector — and how competitors can get ahead
Ipsos’ newest Petro-Convenience Experience Excellence Competitive Benchmark Report identifies the perks and pain points that make or break the forecourt through backcourt customer journey
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Fast-track decisions with confidence and consensus in one day with Ipsos Labs
How can I make high-impact innovation and creative decisions and align all my stakeholders quickly to achieve better success?
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Qualitative Insights — The heart of your business
How do I understand the deep motivations of my customers beyond demographics, but quickly, efficiently and in a way that can be easily translated into action?
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Get access to big spenders, business leaders, and trendsetters with the Ipsos Global Influentials Study
How can I learn about the attitudes, preferences and behaviors of high-earning consumers and business leaders, given their significant influence on economic trends?