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People want more affordable housing where they live
The cost of housing has come up frequently on the 2024 campaign trail. The Ipsos Consumer Tracker takes a closer look at what Americans think.
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People still want to live in the suburbs
Have Americans' housing preferences shifted since 2017? One pandemic and a few housing market cycles later, the answer is: not much, according to the Ipsos Consumer Tracker.
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The link between media consumption and public opinion
Below are five charts on how news source affects Americans’ views on the issues and how this might affect the 2024 election
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Most Americans overwhelmed by number of streaming services
New Ipsos polling finds that Americans believe people like themselves are among the most underrepresented groups in entertainment
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More than one in two feel their country needs to do more on its infrastructure needs
The 2024 Global Infrastructure Report from Ipsos and the Global Infrastructure Investor Association (GIIA).
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Food
Obesity drugs, private-label foods and shifting social patterns are disrupting America’s food landscape. What the Future lays out how food makers to packaging companies to appliance makers can thrive in these changes.
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[WEBINAR] What the Future: Food
Join us for our What the Future: Food webinar for exclusive polling data on nutrition, sustainability, diets and consumer spending
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Media source affects Americans’ understanding of crime, immigration, the economy
Findings of a new Ipsos poll shows that media source is also correlated with Americans’ perceptions of their personal economic situation
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Even high earners are spending more on private-label goods. Here’s why.
According to the Ipsos Consumer Tracker, many Americans — including a third of high earners — are increasing their spending on private-label products. Here are some reasons why.
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Many Americans are getting contacted by the Harris and Trump campaigns to ask for their vote
New ABC News/Ipsos polling details how Americans are being contacted by the campaigns