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Context or Chaos: 3 Ways Modern Brands Can Break Through and Thrive
In chaotic times, brands need empathy and creativity in order to connect with consumers. It all begins with context.
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[WEBINAR] Decoding Gen Alpha Beauty: Unlocking the Tween Market
The tween beauty market is booming. Fueled by social media and influencer marketing, younger shoppers are poring over complicated skincare routines, flooding beauty retailers, and passionately proclaiming their favorite brands and products.
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[WEBINAR] What the Future: Creativity
The answers are in What the Future: Creativity, where leaders from Meta and Snap, a trailblazing AI artist, a powerhouse agency creative, and leading academics consider the philosophical and practical implications of AI for everything from marketing and entertainment to education and economics.
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Majority believe prosecution of Donald Trump upheld rule of law, not motivated by politics
About one in ten Republicans say they will not vote for Trump with a felony conviction
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Reuters/Ipsos Issues Survey May 2024
Biden and Trump are tied among registered voters, many Americans express concern over violence after the election.
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How media sources distort Americans’ understanding of reality
Below are five charts on where Americans get their news, how Americans differ by their preferred news source, and how this contributes to different understandings of reality
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How Compelling Creative Drives Business Results
A new white paper by Ipsos and TikTok identifies strategies for crafting content that truly resonates by demonstrating empathy, variety, and impact.
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Ipsos 2024 U.S. National Election Survey – May 2024
Information and news silos are the unspoken primary drivers of this election
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Americans still want vacations, but will we take them?
Two in three Americans plan to take an overnight trip by car this summer, and half plan to take a domestic plane trip this summer, according to the Ipsos Consumer Tracker. But our data from past years shows people may not follow through with it.
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Here's what Americans cared most about this year
Americans said they cared about natural disasters more than pop culture events, according to a year of asking people what they know about vs. what they care about for the Ipsos Care-o-Meter.