How Compelling Creative Drives Business Results

A new white paper by Ipsos and TikTok identifies strategies for crafting content that truly resonates by demonstrating empathy, variety, and impact.

In an ever-changing digital world, brands must adapt to capture attention and drive results. Ipsos partnered with TikTok to reveal the key to creative success in the new whitepaper, "Return on Creative," combining Ipsos’ research expertise with TikTok's deep understanding of its platform and users to provide a roadmap for crafting content that truly resonates.

Drawing on an extensive analysis of high-performing video ads from Ipsos research, "Return on Creative" uncovers insights about the value of creative in today’s marketing landscape, what advertisers need to do to break through and that demonstrating empathy is key to unlocking creative success on TikTok. By understanding and reflecting the genuine interests, experiences, and emotions of the audience, brands can forge deeper connections and drive meaningful engagement.

Download the whitepaper now to access strategies you need to infuse your creative with empathy, variety, and impact.

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