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We are hopeful for our future. But the future? Not so much.
Most Americans are hopeful about their financial situation in the year to come, according to the Ipsos Consumer Tracker. But that optimism ends when it comes to their political future.
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Three in five Americans say chronic absenteeism in K-12 schools is a major problem
New NPR/Ipsos poll finds that most Americans support schools holding parents primarily accountable for their child(ren) missing school, regardless of their child’s age
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Trump guilty verdict makes minimal impact on public opinion
New ABC News / Ipsos poll finds that plurality of Americans agree with verdict
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Navigating DEI during a period of high polarization
Below are five charts on how Americans have become more tolerant, but polarized and how brands can navigate these waters.
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Majority believe prosecution of Donald Trump upheld rule of law, not motivated by politics
About one in ten Republicans say they will not vote for Trump with a felony conviction
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[WEBINAR] The Inside Track: 2024 Election Briefing
Join the Ipsos polling team for our regular briefing on the data and trends transforming the country.
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Ipsos Pride Survey 2024: Gen Zers most likely to identify as LGBT+
Our new survey across 26 countries finds gender, generational and geographical divides on everything from same-sex marriage to brands supporting the community
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Reuters/Ipsos Issues Survey May 2024
Biden and Trump are tied among registered voters, many Americans express concern over violence after the election.
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How media sources distort Americans’ understanding of reality
Below are five charts on where Americans get their news, how Americans differ by their preferred news source, and how this contributes to different understandings of reality
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Ipsos 2024 U.S. National Election Survey – May 2024
Information and news silos are the unspoken primary drivers of this election