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Hispanics are gaining wealth in America
Brands looking to target affluent Hispanics should keep in mind the diversity within this subgroup and the role that culture, identity and language play in their lives.
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Showing Up for Black and Hispanic Consumers in Retail
Business critical data, insights and tips for retailers wanting to improve consumer experiences for marginalized segments.
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Americans worried midterms could bring divided government, gridlock
New Axios/Ipsos poll finds the biggest concern with continued Democratic control is the handling of the economy; concerns about Republicans more mixed
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Majority (84%) of Americans Concerned About Potential of Recession by Year’s End
Fewer Americans confident in their financial situation compared to last quarter
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Ipsos Core Political : Presidential Approval Tracker (09/28/2022)
Americans’ approval of President Joe Biden’s performance in office is at 41% this week as 31% say the economy is this nation’s most important problem in this week’s Ipsos Core Political.
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ADVERTISING WEEK
We’re excited to be presenting at this year’s Advertising Week. Our panel discussion moderated by Ipsos’ Janelle James, will focus on our important research with SeeHer’s GEM® (Gender Equality Measure™) to illustrate how variables (from roles to settings) can be applied in advertising to ensure portrayals resonate with consumers and result in sales lift.
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Mental health replaces COVID as the top health concern among Americans
The Ipsos Global Health Service Monitor also finds that, relative to other countries, more Americans believe the healthcare industry is plagued by high costs and inequitable treatment.
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Half of Americans believe President Biden should be doing more to stop illegal immigration
A new Reuters/Ipsos poll also finds that a plurality of Americans opposes using tax dollars to transport migrants
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U.S. consumer sentiment shows stability
Americans' saving habits shift significantly amidst another month of price increases
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Ipsos Core Political : Presidential Approval Tracker (09/21/2022)
This week’s Ipsos Core Political sees President Joe Biden’s approval rating at 39% for the third week in a row