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How TV, our favorite hobby, is evolving for advertisers
Americans still spend much of their leisure time in front of screens — but which ones? Media analyst and professor Amanda Lotz examines shifts in the leisure landscape and how brands can adapt to the streaming age.
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How experimental art is reaching young audiences in new ways
New polling from Ipsos suggests that young audiences are particularly interested in multimedia art. Ipsos’ Annaleise Azvedo Lohr explains why that matters.
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How digital venues are reshaping the way we experience arts and culture
What makes a museum a museum — and what makes a museum matter? WNDR’s Chris Freeman envisions a future of multisensory exhibits that continually evolve to inspire awe.
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Future Jobs to be Done: Leisure
Making the most of free time can be hard work. Ipsos Strategy3’s Seth Traum considers how tomorrow’s products and services could meet that foundational need.
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Most Americans support Biden leaving the race, Democrats rally behind Harris
Harris and Vance see a jump in favorability numbers from last week, Trump and Biden remain flat
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Majority of Democrats, Americans overall want Biden to step aside
ABC News/Ipsos poll: More Democrats would be satisfied with Vice President Harris as the nominee compared to President Biden
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Consumer confidence nudges up
Below are five charts on where Americans stand on the economy, who’s still hurting, and how this may affect the presidential race
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AI in Advertising Research
Read how AI ad evaluation tools can be more connected to human creativity, used more widely in advertising research, and in turn, help brands to get to more effective advertising.
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The race for the presidency remains unchanged in the wake of the assassination attempt on Trump
However, Reuters/Ipsos polling fielded after the assassination attempt and GOP Vice President announcement shows most Americans are concerned about political violence
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Here's why younger shoppers still hit the mall
New data from the Ipsos Consumer Tracker indicates that it’s older Americans, not younger ones, who have dropped the mall completely. Read on to hear why — in Gen Z's own words.