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Leading Survey-Based Marketing Research Group Launches New U.S. Company

Ipsos-Insight Aims To Take Bigger Slice of $6 billion MR Pie

Women as Consumers

An Untapped Market?

Why Category Buying Behavior Matters

Why Category Buying Behavior Matters

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Advertising Recall for Prescription Drugs Rises

However, Getting More Consumers To Act Gets Tougher, Reveals Ipsos PharmTrends

DTC Advertising Comes of Age

Newer Ad Campaigns Most Effective, Ipsos PharmTrends Shows

Don't Leave New Product Launches to Guesswork

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Is Direct-to-Consumer Advertising for Drug Samples Effective?

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Americans Continue To Embrace Potential Of Digital Music

Ipsos-Reid's Quarterly Digital Music Study, TEMPO: Keeping Pace With Online Music Distribution, Finds Americans' Digital Music Appetite Remains Strong Throughout 2002

Over 100 Million Americans Have Listened To A Pre-recorded CD's On Their Computer, And Roughly 60 million Have Downloaded

More Consumers Are Asking Their Doctors for Drug Samples - By Name

Ipsos PharmTrends Finds Patients Increasingly Savvy