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Meet Today's Millennials, Moms & New Retirees

Millennials are the social and always-connected generation.

Getting Chores Done is a Source of Conflict in Their Household, Say One Quarter (27%) of Americans in 12 States

One in Five (17%) Have Pretended Not to Hear When Asked to Do Chore; Controlling Home Temperature (30%) and TV Remote (16%) Also Leads to Conflict for Many Americans

`Go Play!' Takes on New Meaning for Post-Millennials and their Parents

Millennial parents' perceptions of play demonstrate the growing influence of digital technology on all aspects of today's families

Millennial Moms Creating New Media Patterns

Whether searching for content to share with their children or multi-tasking during family television time, Millennial Moms increasingly turn to digital sources

Helping Others Important in Driving Women's Sense of Self-Worth

Majority of Women View Self-worth as Most Important to Their Success

Most Americans View Features of Reloadable Prepaid Cards as Good for Consumers

Convenience, Flexibility, and Fixed Spending Limit Seen as Top Benefits

Hispanic Youth Living the Dream — With Their Parents?

Thoughts and ideas from Ipsos Public Affairs to stimulate your understanding of public opinion and consumer attitudes

Saving, Paying Debt among the Top Uses for Tax Refunds this Year, Mirroring How Americans Spent Their Refunds in Past Years

Among Those Expecting a Refund, One in Six Are Likely to Put the Money toward the Purchase of a Car

Nine in Ten Parents with a Child Ages 2-6 Feel It's Important for Their Child to Learn Good Hand Hygiene at Daycare/Pre-School/School

At Home and On The Go With The Millennials

Every generation has its challenges and its defining moments, usually underscored by the times they live in. Today's young adults are no different. As they come into their own, the Millennial generation - ages 18-31 for this study - faces a set of challenges that reflects the new realities of our economy and technology.