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MSI 2024 Summit: Marketing After AI
Some claim AI is “coming after” marketing and other jobs, but marketing will continue after AI becomes simply how we do our jobs.
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Demography is politics
How future societies are affected by declining populations will be largely predetermined by decisions already made by previous generations and by choices we make today.
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Data dive: 2023 in review
In 12 infographics, we look back at key Ipsos Global Advisor polls from a year that was filled with a few very high highs and some really low lows.
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Business Risk in an Age of Populism
As political fights continue to roil American society, how do responsible stewards prepare their organizations to navigate ideological consumers?
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[WEBINAR] Politics & Business: Tactics for Surviving Hyper-partisan Consumers
Why listen in? Politics isn’t the lane most business leaders feel comfortable in. But, with the 2024 election coming into focus, the risks are high, and business leaders and executives must consider these dynamics for their businesses.
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From the Pop Economy to Foreign Policy
As 2023 draws to a close, Ipsos looks back on another year of living in “interesting times.” Here are the five big picture trends that truly changed the country.
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Global predictions for 2024: Optimism is on the rise as more think next year will be better
However, people expect climate change to worsen in 2024, the Ipsos Predictions survey finds
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Identifying A Common False Positive: US Election 2024
Below are five charts that unpack some commonly held false beliefs about American elections
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Perils of perception, prejudice and conspiracy theories
The gap between reality and perception is often massive. This is illustrated by a new survey carried out for the Royaumont Talks, whose theme this year was "Believing". The results were presented on 1 December at Royaumont Abbey by Didier Truchot, founder and chairman of Ipsos. In this survey, Ipsos tested the beliefs of the population in ten major countries on a range of social, political, economic and current affairs issues – and compared them with actual data.
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Four critical trends that will drive brand growth in 2024 and beyond
We examine how brands will make positive contributions to our lives and the world around us in 2024.