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Americans trust teachers, but some still want parents to be the primary voices on what's taught
Concerns around teacher shortages and underpaid educators drastically overshadow politically-motivated book bans and culture wars
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Pride month 2023: 9% of adults identify as LGBT+
Public opinion across 30 countries is widely favorable to protecting transgender people from employment and housing discrimination, but divided on other measures
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Many women report not feeling comfortable discussing menopause at work
New Bank of America poll with data collection by Ipsos finds menopause is largely viewed as a life stage rather than medical issue
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How better customer experience can support stressed caregivers
With easier and more accessible customer experiences, brands can offset the stress of modern motherhood, says Ipsos’ Sarah Morrow.
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How men can find new purpose as a gender in ‘crisis’
Economist Ariel Binder explains why the narrative about “men in crisis” is exaggerated, and considers what the outlook on men in the workforce could mean for families and brands.
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How technology can help us understand each other and ourselves
Filmmaker Cameron Kostopoulos explains how artists and brands could use experimental technology to help people empathize with other perspectives and identities.
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Understanding of gender is fluid. Will definitions be, too?
In the three years since What the Future last explored gender, the world has changed. Editor Matt Carmichael considers what the future could hold, from new norms to backlashes.
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Trust & Effectiveness in Public Health Communications
Listen in as we share new research exploring how Americans view key agencies and how, especially for the CDC, a crisis can undermine public trust.
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Most Americans are uninformed about gut health and the microbiome
A new Ipsos poll conducted on behalf of MDVIP finds that many Americans are unsure of whether gut health is a fad, and many are uninformed about implications of gut health
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American Workers Mostly Happy with Their Jobs
A new survey of American workers from the Washington Post and Ipsos finds that most workers are satisfied with their jobs, even as a significant minority report their work-life balance swings too far towards work.