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The Evolving Role of Social Media on Corporate Reputation in the USA
In this Point of View, Ipsos Global Reputation Centre researchers explore the impact of social media on corporate reputation, including the kinds of information consumers look for about companies, the extent to which consumers rely on social media to share information, and the role of digital opinion leaders vs. traditional ones in shaping corporate reputation.
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Americans are Thinking Smarter about Back to School Shopping
It's back to school time, and the results of our eNation survey conducted in August 2014, reveal that items that are most likely to be purchased online only or both online and in store for students of all age groups include clothing/uniforms, backpack/book bags, and outwear/jacket and shoes.
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The Economic Pulse of the World -- August 2014
The report, titled "Ipsos Global @dvisory: The Economic Pulse of the World" is based on 18,012 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. Download the entire Ipsos Global @dvisory now.
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Ipsos Global @dvisory: The Economic Pulse of the World (August 2014)
Citizens in 25 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
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Commitment to College Strong as Ever as Families Make Deliberate Decisions to Meet Cost, Says New Research from Sallie Mae and Ipsos
Families Reach into Pockets to Cover More than 40 Percent of College Costs; Borrowing at Lowest Level in Five Years
Study Shows 30 Percent of Students Are the First in Their Family to Attend College, Explores Motivations and Values of Families Paying for College -
Ipsos Global @dvisory: The Economic Pulse of the World (July 2014)
Citizens in 25 Countries Assess the Current State of their Country's Economy for a Total Global Perspective