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AP/Ipsos Poll: Shaky Confidence In Government's Ability To Deal With Bird Flu

Consumer Habits Are Hard to Break--Even Good Ones

Targeted, Educational, And Sustained Advertising, Strong In-Store Support, And Realistic Expectations Key To Success For High-Investment Or New-To-The-World Products, Says Article From Ipsos Vantis

Mobile Phones Could Soon Rival the PC As World's Dominant Internet Platform

Mobile Phones Poised To Overtake The PC As The Dominate Internet Platform In Some Markets, According To Ipsos Insight's Latest The Face of the Web Study

RBC CASH Index: Consumer Confidence Holds Steady Heading Into Second Quarter

AP/Ipsos Poll: Bush, GOP Hitting New Lows In Public Opinion

AP/TV Guide Poll: Katie Couric Heads To Evening News As Poll Shows Viewers Prefer Her In The Morning

Corporate Reputation: Connecting Fantasies With Reality

Ipsos Unravels Customer Satisfaction And Retention History, Mythology, And Reality

AP/Ipsos Poll: More Than Half Open To Allowing Illegal Immigrants To Enter Temporary Worker Program

Advertising in 10 Seconds or Less

Getting to the Root of Innovation Part 1 of 2

Creating Actionable Segmentation Based on Market Landscape "White Space" Part 1 of 2 View part 2