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Leading Survey-Based Marketing Research Group Launches New U.S. Company
Ipsos-Insight Aims To Take Bigger Slice of $6 billion MR Pie
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Strong Increase In 2002 Earnings
Operating Profit +18.3% at 43.6 million euros
Net Profit *+37.3% at 23.7 million euros -
Advertising Recall for Prescription Drugs Rises
However, Getting More Consumers To Act Gets Tougher, Reveals Ipsos PharmTrends