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Changes in Employment Are the Life Events Most Likely to Prompt Women to Purchase a New Car

Family Changes, Such as Having a Baby, Are Also Likely to Motivate a New Car Purchase

RBC CASH Index: U.S. consumer confidence bounces back in October but remains fragile

New Advertising Research Solution Assesses `Connection' Between Consumers and Brand Messages

Ipsos ASI Launches Next*Connect Research Solution; Ensures Advertising Investments Deliver Even In Toughest of Times

Discussions in Retail, Part 2: Through the Eyes of the Consumer

Collaborative Innovation: Using Interactive Custom Panels to Drive your Next Breakthrough

A Check-up on the Habits and Values of North America's Young Adults (Part 2)

Leisure and Media Habits of 18-34 Year-olds Highlight Cultural Similarities, Differences of U.S. and Canada

A Check-up on the Habits and Values of North America's Young Adults (Part 1)

Lifestyles and Values among 18-34 Year-olds Differ When Crossing the 49th Parallel

Digital Video Website Usage, and Mix of Revenue Models, Expanding Rapidly

According to findings from Ipsos MediaCT's MOTION study, awareness and usage of many digital video websites increased in recent months, with strong consumer acceptance of ad-supported video content

Focusing the Brand for the Coming Recovery

Triangulation: A Balance for Effective Communications