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Consumer & Shopping
Dive into evolving consumer behaviors, spending patterns and retail innovations. This category examines wealth distribution, sustainable consumption and the transformation of shopping experiences in the digital age, including the impact on personal finances.
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How pet food is evolving to fit modern lifestyles
Mars Pet Nutrition North America’s Lisa Campbell explains the trends that are reshaping the pet food market, from sustainable sourcing to human-grade ingredients.
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Most did what they told us they would when it came to watching the Super Bowl
According to the Ipsos Consumer Tracker, a majority of Americans watched Super Bowl LIX — but only a few watched with friends or at a bar or restauraunt.
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'Buying American' remains popular, but Democratic support wavers
On the surface, consumer attitudes on buying American have remained steady — but the split between Republicans and Democrats has widened, according to the Ipsos Consumer Tracker.
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Are people feeling tariff price increases already?
An increasing majority of Americans believe that tariffs will raise prices on the goods they buy — but only one in three think it’s fair for companies to pass along those costs along to the consumer, according to the Ipsos Consumer Tracker.
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The only ID that matters is Party ID
According to the Ipsos Consumer Tracker, Americans' attitudes on the current political climate in the U.S. are consistent across demographics — until you get to party ID.
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What the Future: Influence
Revisit our on-demand webinar to hear eye-opening data, expert interviews and insights about where influence is heading.
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Attitudes to love, romance and relationships
The Ipsos Love Life Satisfaction Survey brings together how satisfied people are with the love in their life, their sex lives and their relationship with their partner.
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[WEBINAR] From Analytics to Action: How Nationwide Transformed Marketing Measurement
Join us for a virtual case study to hear how Nationwide unified fragmented data, built cross-functional alignment, and turned marketing analytics into a strategic business driver.
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America’s love for Valentine’s Day is unbending
Americans are largely sticking with the same Valentine’s Day plans they had in 2023, according to new data from the Ipsos Consumer Tracker