From Analytics to Action: How Nationwide Transformed Marketing Measurement

Revisit our on-demand webinar to hear how Nationwide unified fragmented data, built cross-functional alignment, and turned marketing analytics into a strategic business driver.

Ipsos MMA Chief Client Officer, Doug Brooks, welcomes our guest panelist, Jamie Byrum, AVP of Marketing Data, Analytics & Research at Nationwide, to provide an insider's look at Nationwide's marketing measurement transformation. Based on the recently published Forrester case study, Doug and Jamie share actionable insights for marketing leaders looking to enhance their measurement capabilities.

Tune in to hear more about:

• How to modernize measurement while maintaining business momentum
• Practical strategies for building organizational buy-in
• Keys to connecting marketing metrics to business outcomes
• Real examples of data-driven success

Speakers

• Doug Brooks, Ipsos MMA Chief Client Officer
• Jamie Byrum, AVP of Marketing Data, Analytics & Research, Nationwide