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Ipsos Update – January 2024
AI, inflation, predictions for 2024… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Business Risk in an Age of Populism
As political fights continue to roil American society, how do responsible stewards prepare their organizations to navigate ideological consumers?
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Do Americans see themselves in the content on their screens?
Revisit our recorded webinar to hear more about how the public approaches their media and entertainment choices.
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How the desire for social bonds shapes teen viewership
Amber Jawaid, senior vice president with Ipsos’ Online Communities practice, analyzes teen entertainment preferences and the emotional factors behind them.
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How a new mindset is taking shape among young startups
Newlab’s Justin Massa explains how unpredictable forces like artificial intelligence and climate change are shaping teen perspectives on entrepreneurship, employment, and everything in between.
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How AI will globalize the creator economy
Artificial intelligence will supercharge youth creativity and forge new relationships in an increasingly interconnected world, says YouTube’s Kaley Mullin.
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How fragmented youth identities will shape brand strategy
Teens’ relationships with entertainment platforms are shifting as rapidly as their sense of self. But for the brands, content creators, and institutions that embrace change, tomorrow’s media landscape will be a “playground of opportunities,” says Paramount Advertising’s Shivani Gorle.
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Teen and brand relationships might stay complicated
With a camera and screen in every pocket, today’s global media landscape is more dispersed than ever. YouTube’s Robin Watson thinks that trend will only continue, with teens forming stronger ties to brands and content creators alike.
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How to fill gaps in teen mental health and social media research
Growing up has never been easy — but the digital age makes it more complicated. Barb Solish, national director in the Office of Innovation at NAMI, thinks that when it comes to teen mental health, research is needed to get the full picture.
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Teen
What it means to be a teen is changing. So is the world youth live in. This issue explores how the beliefs, attitudes and behaviors of adolescents are evolving in an age of social media, climate change, and economic instability, and what these transformations mean for brands, media and institutions.