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Does AI have a halo with B2B buyers?
Here’s what marketers need to know about B2B buyers and users when positioning AI-powered software.
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[RECORDING] The Patient Perspective: Evaluating Time and Treatment While Living with Metastatic Breast Cancer
Join us as breast cancer expert from Ipsos, Eric Blouin, and CEO of Living Beyond Breast Cancer, Jean Sachs, dive into the findings and implications of this research.
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How brands can take smarter creative risks in a changing world
In a fast-moving marketing and branding landscape, the greatest risk can be playing it safe, says Sam Shepherd, chief creative officer for Uncommon Creative Studio.
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What brands should know about the future adrenaline economy
Excitement is big business, from extreme sports to new technology. Kenneth Carter, Ph. D, explains the psychology behind uncertainty and its influence on the risk-adverse, thrill-seekers, and everyone in between.
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Future Jobs to Be Done
As the risks people face change, so do their needs. Ipsos Strategy3’s Sophie Washington considers the products and offers that will serve tomorrow’s consumers.
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The Patient Perspective: Evaluating Time and Treatment While Living with Metastatic Breast Cancer
The results of this research demonstrate the time-burden on ER+, HER2- mBC patients and their loved ones when going to receive care and the potential difficulty of care when an IM injection is part of their treatment plan.
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Loving or Loathing: Understanding Affluents’ Relationship with Luxury
Despite the connection that many Affluents have with luxury, there are those who see it as overpriced and a symbol of excess. Revisit our recorded webinar to hear how marketers can appeal to both groups.
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Ipsos Update – March 2024
Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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[WEBINAR] Loving or Loathing: Understanding Affluents’ Relationship with Luxury
With studies running in 50 markets around the world, we are able to offer an unparalleled understanding of how Affluents think and act – insights critical for all marketers hoping to increase share of wallet among the wealthiest consumers.
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How AI can (maybe?) make parenting roles more equal
Avni Patel Thompson, founder of the OpenAI-backed startup Milo, thinks AI tools can help busy parents balance the invisible loads of parenting — and make time for the human side of parenting.