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Understand the world's most influential consumers and business leaders
Ipsos Global Influentials provides actionable insights into the consumption and lifestyle habits of high-net-worth individuals and top executives.
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MOMENTS IN SPORTS: Brand Playbooks from Super Bowl LIX
Read more about how brands are adapting to shifting consumer habits and the next era of storytelling.
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Most Americans think a recession is coming
Three in five Americans (61%) think the U.S. is headed for a recession in the next year, and only 24% think the economic news they read is positive, according to new data from the Ipsos Consumer Tracker.
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Most Americans, across party lines, oppose Medicaid funding cuts
New NAMI/Ipsos poll finds that a strong majority favor protecting federal Medicaid funding to help people access mental health care
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Most current federal workers believe their agency effectively uses funds
New Washington Post/Ipsos poll of federal workers finds few are satisfied with their job in the federal government, though most plan to stay
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More Americans are giving up
Between Lent and "No Buy" day, what (if anything) are Americans quitting? The Ipsos Consumer Tracker has the answers.
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It's not easy to boycott, even if you want to
One in four Americans say they have stopped purchasing from a company due to politics or current events, according to the Ipsos Consumer Tracker. Sticking with it is another story.
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Americans believe sports teams and stadiums are positive for cities
New Ipsos poll also finds that a majority still believe sporting events are too expensive
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Some Democrats are still voting with their wallets
However, compared to mid-February, slightly fewer Americans report stopping spending to protest a company’s stance on politics