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Teens aren’t what you think anymore. Here’s why you need a new playbook
Today’s teens are coming of age in a fast-changing world, and they’re doing it differently than teens of the past. What the Future editor Matt Carmichael discusses the life stage shifts, anxieties and hopes that will define the teenage years in the decades to come.
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Teen
What it means to be a teen is changing. So is the world youth live in. This issue explores how the beliefs, attitudes and behaviors of adolescents are evolving in an age of social media, climate change, and economic instability, and what these transformations mean for brands, media and institutions.
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What kind of futurist are you? Take our quiz!
You’ve always wondered what sort of strategic foresight wunderkind you’d be, right? Take our quiz today to find out!
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[WEBINAR] What the Future: Teen
Are the kids alright? The milestones and institutions that define the line between adolescence and adulthood are shifting, and teen perspectives on everything from identity and relationships to employment and education in a state of flux. No cap, as the kids say.
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Mind Matters: Exploring Generational Perspectives on Mental Health
Listen in as we share insights to help brands understand how people in different generations perceive the importance of mental health and its impact on overall well-being.
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Political Perspectives: Interviews & News
On a regular basis, Ipsos experts are invited to share our research data and insights. Click here for the latest in media news articles and interviews.
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Younger gamers display strong and diverse spending behavior across video game touchpoints.
Personalization, customization, and the desire for social interaction propel gaming engagement with younger gamers. A potential shift from physical to digital game purchase is being driven by these 13-34 consumers.
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Data Dive: How parents feel about the role of technology in education
In five points, we look at attitudes among adults with kids in school on everything from banning ChatGPT to teaching AI in class.
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[WEBINAR] Mind Matters: Exploring Generational Perspectives on Mental Health
According to the latest Ipsos Global Health Service Monitor, mental health is now seen as the number one health problem across 31 countries, up by 17 percentage points since 2018. In the U.S., over half (53%) of Americans say mental health is now the biggest health problem facing the country.
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Data dive: Gen X myths vs. realities
In five infographics, we uncover interesting insights into the generation that came of age as the Berlin Wall fell and the internet rose.