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RBC And Ipsos Announce Partnership To Publish Consumer Attitudes Index

RBC CASH Index (Consumer Attitudes and Spending by Household)

VoIP Awareness And Familiarity Make Huge Advances

Awareness Up By One-Third, Familiarity Doubles, But Interest Remains Flat, Ipsos-Insight Study Reveals

Direct-to-Consumer Advertising Continues To Trigger Consumer Action

Vioxx Recall Had Minor Impact On The Effectiveness Of DTCA, According To Latest PharmTrends Research

Core Values and Common Traits in the Heterogeneous Hispanic American Market

Evolving a Product Line for Growth: A Case Study

Financial Services Take Segmentation to the Next Level

Wireless Minutes Clinch The Deal

Quadruple Play Of Bundled Phone, Television, Internet And Wireless Packages Set To Draw Large Number Of Americans, Says Ipsos-Insight

Confusion About Estate Taxes Reigns Among Americans

Proposed Changes To Estate Tax Legislation May Send Unintended Ripple
Through Life Insurance Industry

According To Latest Ipsos Survey, Americans Sympathetic Towards
Small Business Owners

AP/Ipsos CASH Index: Consumer Confidence Sinks Over The Past Month

Is Direct To Consumer Advertising Putting More Americans At Risk?

Despite The Recent Heavy Scrutiny, Consumers Continue To Support Rx Advertising, According To The Latest Ipsos Survey