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NCOA/Ipsos Survey: Health and Finances Top Concerns of U.S. Seniors
An Ipsos survey of 1227 U.S. adults aged 60 and older on behalf of the National Council on Aging shows that seniors are especially concerned by health and finance-related matters. The survey also highlights how much female and lower-income seniors are particularly prone to worry about financial security.
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Joseph DeVeny Elevated to Lead Ipsos US Innovation Practice
DeVeny to Lead One of the Largest Innovation Practices in North America
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Reuters/Ipsos Core Political Survey: Party Strength Matchups (06/12/2019)
Americans are split on which party has the better policy for key issues facing the country.
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Reuters/Ipsos Data: Public Opinion on the Release of the Mueller Report (3/26/2019)
Barr Summary of Mueller Report Does Not Move America
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Why political views are an essential marketing demographic
Today, party affiliation is no longer an optional extra to understand a brand’s strengths and weaknesses; it is necessary.
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Evidence Gap Analysis: Four areas of intersection
Bridging the divide between market access and HEOR teams can make the difference in moving your commercialization plans forward. This paper frames the evidence gap analysis story through “four areas of intersection.”
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Reuters/Ipsos Data: American Perceptions on Gun Control (02/08/2019)
A majority of Americans agree on many gun control policies, but many do not believe lawmakers will act this year on gun legislation.
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Reuters/Ipsos Data: Government Shutdown (01/15/2019)
A majority of Americans continue to blame President Trump for the partial government shutdown.
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AMCP Managed Care & Specialty Pharmacy Annual Meeting 2019
Ipsos is excited to be exhibiting at this pivotal forum for business trends impacting the healthcare marketplace, new research techniques, studies and strategies in the field of managed care pharmacy.