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A Year in Review - 2020
This has been a year of momentous change. As we pause to reflect at the end of the year, we present some Ipsos research highlights you may have missed during the dizzying events of 2020.
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[WEBINAR] DIY Research: Everybody's Doing It. Are you?
Join us for a complimentary webinar to learn how our quick-turn, cost-effective ad-hoc solution, FastFacts, can help you achieve your research needs.
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Media in this Brave (New) World: Vaccine or Not
Do advertisers need to prove their evolved media mixes and decisions, such as the value of new channels they relied on during the pandemic?
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Trend detection study finds why meat replacements are succeeding
Brands face a major hurdle in the form of accurate trend analysis. Trends have the power to sell out products in minutes or shift consumer preferences over the years.
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Ipsos Update - December 2020
The final edition of Ipsos Update of 2020 includes research and analysis on key topics including health, sustainability, gender equality and retail. We also look at public opinion on international security and the reputation of different countries around the world.
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The Data Paradox: Authenticity will Prevail
How can brands leverage data to deliver a personal experience, and maintain trust? We share tips and insights.
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Darker outlook on economy and spending heading into the holidays
Partisan sentiment tempered by election and pandemic
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Fewer Global Citizens Believe China Will Have Positive Influence on World Affairs in Coming Decade
Ipsos Polling for Halifax Security Forum Reveals Just 42% Believe China Will have a Positive Impact, down 11 Points Since Last Year
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Tetra Pak launches 2020 Index based on Ipsos global study
New study reveals food safety-environment dilemma fostered by COVID-19 pandemic.
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Five Shopper Segments to Watch As Pandemic Lingers
Freedom Focusers. Easy Accommodators. Struggling Worriers. Unfazed Normals. Shook-up Savers. Read more about each segment.