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The Super Bowl Creative Tool Box
No other single event allows creatives to garner such a significant and captive audience. Consider these tips when developing your next ad.
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Americans report positive attitudes and optimism toward technology
A new poll on behalf of GET Creative, a division of USA TODAY NETWORK, and the Charles Koch Institute shows that 67% of Americans believe technology has improved their generation's quality of life and 58% expect technology to continue improving quality of life for the next generation
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Corporate Reputation: The key questions answered
How to unlock the value of reputation for businesses.
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Americans report a bipartisan desire for transparent political financing laws
More than three-quarters believe political ads should report who paid for them
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2019 Affluent Outlook – What a Difference a Year Makes
For affluents, agreement that the past year was good for them falls below 2018 on three key measures: good for them personally, for their career/finances, and for their family.
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Be bold, be creative: do research!
Discover how early communication research enables marketers to make more creative, bolder advertising… faster.
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Nearly Half of Americans Say They Would Feel Sad If Printed Materials No Longer Existed
However, Two Thirds Believe that Print Will Eventually be Phased-Out and Digital Will Rule
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Most Americans Working Full-Time Report Feeling Stressed at Work
Two-thirds Believe Companies Should Be Responsible for Helping Their Employees Manage and Reduce Workplace Stress
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Most Parents Are Optimistic About Their Financial Situation for 2019
Seven in Ten Agree They Will Reduce Debt in 2019 and Nearly as Many Believe They Will Save More Money in the Year Ahead
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Six in Ten Employed Adults Across 7-Countries Report Being Satisfied With Their Current Job
Survey Reveals That Job Satisfaction and Work Space are Connected