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Ipsos Update - October 2020
Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
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Cliff’s Take: Could Trump’s Positive Coronavirus Test Influence The Race?
Our Indicators Suggest Not
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Reuters/Ipsos Core Political Survey: General Election Tracker (09/30/2020)
Biden continues to have an edge over Trump at the national level; Trump's approval rating is unchanged
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SIR Virtual Annual Conference
Ipsos is delighted to be taking part in the one-month long virtual series hosted by The Society of Insurance Research.
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Digital elections aren’t binary affairs
Handshaking and kissing babies gets swapped for zeroes and ones this campaign season.
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Back-to-Screens Accelerates Opportunities
As back-to-school means back-to-screens for many kids, creative content and brands can expect growth opportunities to continue, if not accelerate.
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Painless payments aren’t without downsides
Paying hurts, both literally and figuratively. But as technology makes the process of payments and lending smoother for consumers, there are potential downsides for both shoppers and brands.
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Kids & Families in the Great Lockdown
Revisit our recorded webinar to hear new research quantifying kids’ content consumption habits, and the influence they have on households.