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Roopa Choodamani Joins Ipsos MMA as Vice President, Analytic Consulting
Highly skilled advertising and analytic executive comes to Ipsos MMA with almost 20 years of media, marketing mix, attribution and planning experience
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Nation Brands Index 2023: First results show an increased desire to visit countries
The 2023 Anholt-Ipsos Nation Brands Index (NBI) will be released later this year, and the pending results show exciting shifts in perceptions since 2022.
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Ipsos MMA Releases version 2.0 of its Market Leading Agile Attribution Platform
A critical need for future-proofed, sustainable marketing measurement & attribution solutions supporting growth in an always-on and connected environment is driving industry demand
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Why foresight, tech and ethics education can better prepare us for uncertainty
From cadets to candidates, military forces and work forces face a skill gap. Col. Chris Mayer, Ph.D, department head of English and Philosophy with the U.S. Military Academy at West Point, discusses why foresight, humanities and ethics will be as valuable as practical skills.
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What businesses need to balance for future U.S.-China relations
With U.S.-China economic and diplomatic relations at a nadir, global brands and manufacturers stand on uncertain ground. Ipsos’ Ryan Tully explains what policymakers and businesses need to consider.
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Why polarization is our biggest security threat
America faces a number of political and economic challenges at home and abroad — but political division is one of the most urgent threats we face, says U.S. Rep. Elissa Slotkin. She explores what that signals for defense and business.
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Conflict
Defense is about managing risk in an uncertain world. This issue deals with topics about the future of conflict — geopolitics, cyberattacks, disinformation, climate change, polarization, staffing and training and supply chain continuity — that are on the minds of the situation room and the board room.
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Navigating the New AI Frontier
AI has created new risk for corporate leaders. Explore how to best diagnose AI-driven threats to the business and how to leverage AI for a proactive reputation and risk management.
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ARF Webinar: Navigating DEI in Today's Climate
After a period of reinvigorated commitment to diversity, equity and inclusion (DEI) in the wake of widespread protests following the George Floyd case, there is concern that interest in DEI — both in the mainstream and in advertising — may be diminishing.
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ANA Alliance for Inclusive Multicultural Marketing Forum
Paramount's "The Industry In Progress Report," will feature insights into the state of inclusion in 2023 and its profound impact on advertising.